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Good News for Windows Phone 7?

Microsoft's Windows Mobile is in a freefall. Oracle is going after Google over licensing fees for 7 Java patents that may affect the open source Android OS. Will these developments help the launch of Windows Phone 7 later this year?

Gartner released its "Competitive Landscape: Mobile Devices, Worldwide, 2Q10" report last week and sales of Windows Mobile smartphones ranked fifth in the second quarter, according to the firm's research, representing 5 percent of 61.6 million in unit sales to end users worldwide. That's down from 9.3 percent in 2Q 2009. Nokia's Symbian OS ranked first with 41.2 percent of the market, followed by Research in Motion with 18.2 percent.

The Android OS moved into third place worldwide in 2Q with 17.2 percent market share--up from 1.8 percent during the same period in 2009--overtaking Apple's iOS, which claimed 14.2 percent of smartphone unit sales worldwide, according to Gartner research.

Ally of San Francisco commented in response to Chris Pailo's news article about the Gartner data:

"The market share of Windows Mobile is basically in free fall. The real problem is that we're seeing OEMs lose interest. Microsoft can claim it will support it forever, but if the OEMs depart, the platform is finished. Enterprises really need to have a strategy in place to migrate to a different platform."

Other readers, who were in the market for new smartphones, indicated that they were willing to look at Windows Phone 7 and hoped that Microsoft didn't disappoint prospective buyers with its new platform.

If Microsoft can deliver on the WP7 platform, end user perception aided by the popularity of Windows 7 and global brand recognition, may be swayed in the company's favor.

Another development that may bode well for Redmond: The glorious rise of the Android OS hit a speed bump with Oracle's lawsuit against Google last week. As Forrester Research analyst John Rymer said in John K. Waters' article,Oracle Sues Google over Java IP in Android Phones:

"[Android] was on the cusp of generating a lot of revenue. I have to believe that others threatened by Google's Android are very happy about this lawsuit."

Did Microsoft catch a break? Windows Phone 7 and Android 3 smartphones are expected at retail before the end of the year.

The future of Windows Mobile is uncertain at best. Many Windows Mobile users don't understand that Windows Phone 7 is a different platform. It represents a clean break, not an upgrade of their existing Windows Mobile OS and current applications. That widely held misconception could create problems for Microsoft.

Developers will play a pivotal role in the success of the WP7 and Android platforms. Is Windows Mobile finished? Tell us what you think. Express your thoughts on the latest developments below or drop me a line at krichards@1105media.com.

Posted by Kathleen Richards on 08/17/2010 at 7:43 AM


Reader Comments:

Thu, Aug 26, 2010 Mike

I think that Microsoft better take a good look at the WP7 platform. It is really left in the dust when compared to Google Android and even Apple's IPhone OS. As a Windows developer, I am now looking at the Google Android platform,not just for phones but for TabletPC development.

Wed, Aug 18, 2010 Mack

If it is any indication, I am in the market for a new phone right now but am waiting until Windows Phone 7 devices come out. I hope I am not disappointed!

Wed, Aug 18, 2010 Frank Brathwaite

I'm optimistic about Windows Phone 7 and think there's a market opportunity for it. Will MS innovate, and will they and their partners market Windows phone 7 hardware effectively? -- I hope that MS is finally starting to see mobile devices as a potential threat to their overall business.

Wed, Aug 18, 2010

I agree with the previous comment. WP7 abondons the critical enterprise space to "me too" Apple's consumer strategy (e.g., there is no practical way to deploy internally developed apps to WP7). The thing going for it is a fresh approach to a social media interface. The obvious problem with this approach is it's at least 2 revs behind in features.

Wed, Aug 18, 2010 Aaron Red Wing, MN

".. perspective buyers .."? I think you meant ".. prospective buyers .."

Wed, Aug 18, 2010

Until Microsoft acknowledges the relevance of the enterprise, their mobile platform will continue to suffer.

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